Our People


Stuart Smith

Manager - QLD/NSW Region

Stuart has been involved in the Diamond Tool and Construction equipment industry for over 18 years.

For the past 10 years he has helped establish what is today Australia’s largest Diamond Tool supplier. His most recent role was that of National Sales Manager where he played an integral part in the company’s success. He has also had prior involvement with the well established Pirtek and Enzed franchise systems as both owner and operator. 

Mark Snoad

Manager - Central Southern Region

Mark Snoad began his career in the construction and diamond tool industry in 1985 with hands on experience as a professional concrete cutter and manager of operations with a large successful concrete cutting company.

In January 2007 he rejoined the construction products industry with a large global diamond tool company in Australia, in the senior position of National Retail Sales and Distribution Manager responsible for retail sales across a diverse product range, leading efforts to capitalize on long term growth opportunities with key customer segments.


Lloyd Williams

CHAIRMAN - CEO

Lloyd has more than 40 years experience in the Diamond Tool and Construction industry. He has been a pioneer to the industry throughout Asia Pacific.

Lloyd is regarded as a senior authority in the region and has contributed significantly to the industries dramatic growth over recent years. A passionate person with a penchant for innovation and excellence. 

Gail Williams

DIRECTOR

Gail Williams has 30 years experience in the diamond tool industry associated with the construction industry with the main focus being on customer service and marketing. Lasting relationships have been formed over this period with the client’s needs always given top priority.

Gail has organized many exhibitions, company related special events as well as corporate profiling in the Asia Pacific region and has always been part of an energetic and talented team to ensure that corporate image is appropriately portrayed in the marketplace. 


Dianne Eade

Master Franchisee. South East Asia

Dianne Eade has worked within the diamond tool section of the construction industry for 20 years primarily in customer service management where her focus has been on ensuring customer support systems and communications are constantly strengthened in order to satisfy the customer’s requirements. Dianne has extensive practical and hands on experience as a result of her involvement with customers throughout the Asia Pacific region.  A person with energy and passion, Dianne believes in a “can do attitude” and the importance of developing strong customer relations.